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Brief
Summary:
The UK's Competition and Markets Authority (CMA) has launched an investigation into Simba Sleep Limited's sales practices, alleging that the company may have misled consumers about price reductions and pressured them into making quick purchases. The concerns being investigated include potentially misleading claims about price reductions, the use of countdown timers, and the representation of special offers. The CMA is examining whether Simba Sleep's practices violate consumer protection law, specifically the Consumer Protection from Unfair Trading Regulations 2008 and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. The investigation aims to determine if the company has breached consumer protection law and may result in undertakings, court action, or no further action.
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