How to strengthen supervision of live e-commerce? The State Administration for Market Regulation responds to social concerns

On November 10, the State Administration for Market Regulation (SAMR) published a draft regulation on live e-commerce supervision management to solicit public opinions. The main consideration behind drafting this regulation is to regularize the live e-commerce industry, creating a healthy online trading and consumption environment. The SAMR aims to address issues such as false marketing, counterfeiting, and other problems plaguing the live e-commerce industry by clarifying the responsibilities of all parties involved, including platforms, merchants, and anchors.