Member States may authorise advertising measures to promote the purchase of unspecified prescription-only medicinal products in the form of price reductions or payments of an exact amount

News Healthcare & Pharma Sanctions & Fines

Date: 27th Feb, 2025 Source: European Court of Justice (ECJ) Country: European Union Original Source

Brief

"On 27/02/2025, the European Court of Justice (ECJ) issued an update regarding Member States may authorise advertising measures to promote the purchase of unspecified prescription-only medicinal products in the form of price reductions or payments of an exact amount. The court ruled that such measures are lawful under German law, but a prohibition on rewards with unknown amounts is justified for consumer protection."

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European Court of Justice (ECJ)

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Member States may authorise advertising measures to promote the purchase of unspecified prescription-only medicinal products in the form of price reductions or payments of an exact amount

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Member States may authorise advertising measures to promote the purchase of unspecified prescription-only medicinal products in the form of price reductions or payments of an exact amount

Brief

European Court of Justice (ECJ)

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