Understanding the CAP Code: A Guide to Advertising Regulations

On 27/02/2025, the Advertising Standards Authority (ASA) issued an update regarding "Think you know what the CAP Code applies to?". The CAP Code defines advertising through categories of communication and supplementary definitions, excluding editorial material and press releases. The ASA provided a comprehensive outline of the remit of the CAP Code, covering various mediums such as publications, direct marketing, outdoor, online, cinema, TV, and radio, with specific exclusions for certain types of content, including private correspondence, live oral communications, and product packaging.