Brief

On 06/02/2025, the Ministry of Trade (Ticaret Bakanlığı) issued an update regarding Google Introduces a New Class of Cheap AI Models as Cost Concerns Intensify. According to Reuters, Google announced updates to its Gemini series of large language models, which include new products offering competitive pricing for affordable AI models. This development aims to address growing concerns about costs in the industry.

Google, Çinli rakibi DeepSeek gibi düşük maliyetli yapay zekâ modellerine rekabetçi fiyatlandırma sağlayan yeni bir ürün serisi de dahil olmak üzere Gemini büyük dil modelleri ailesine yönelik güncellemeleri duyurdu. Teknoloji devi, fiyat ve performans açısından farklılık gösteren çeşitli Gemini sürümleri sunuyor.

Kaynak: Reuters
Yayınlayan: T.C. Ticaret Bakanlığı, Ticaret Araştırmaları ve Risk Değerlendirme Genel Müdürlüğü

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Purpose

Google has announced updates to its Gemini large language models, including a new product series that offers competitive pricing for low-cost AI models like DeepSeek. The technology giant is providing various Gemini versions with differing price and performance points. This move aims to enhance the capabilities of the Gemini family, enabling users to select from a range of options tailored to their needs and budgets.

Effects on Industry

The update has significant implications for industries that utilize large language models, such as search engines, virtual assistants, and chatbots. Companies like Google can now offer more cost-effective solutions to clients, potentially disrupting the market share of competitors who rely heavily on proprietary AI technologies. Additionally, the introduction of Gemini versions with varying price and performance points will likely lead to increased competition among providers of language processing services.

Relevant Stakeholders

The update affects businesses that use large language models for applications such as customer service chatbots, voice assistants, and content generation tools. It also impacts consumers who rely on these technologies for tasks like searching the internet, getting product recommendations, or conversing with virtual assistants. Furthermore, developers of AI-related software and services are likely to be impacted, as they will need to adapt their products and strategies in response to Google’s Gemini updates.

Next Steps

To comply with the update, businesses that utilize large language models should reassess their current solutions and consider migrating to Google’s Gemini family for cost savings and enhanced capabilities. This might involve evaluating the performance characteristics of different Gemini versions to determine which best suits their needs and budgets. Companies may also need to adapt their development strategies and service offerings in response to the increased competition generated by the update.

Any Other Relevant Information

The announcement marks another step in Google’s efforts to advance the field of natural language processing through its large-scale AI models, such as Gemini. The company has committed to continually improving these technologies, making them more powerful and cost-effective for users across various industries.

Ministry of Trade (Ticaret Bakanlığı)

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