Brief

We know advertisers sometimes want to push boundaries and provoke debate, but they must still prepare their ads with a sense of responsibility to consumers and society. This all-encompassing principle of the Code is set out in rule 1.3, and often comes into play when the ASA is considering complaints about body image, children and targeting

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We know advertisers sometimes want to push boundaries and provoke debate, but they must still prepare their ads with a sense of responsibility to consumers and society. This all-encompassing principle of the Code is set out in rule 1.3, and often comes into play when the ASA is considering complaints about body image, children and targeting

This content is restricted.

Advertising Standards Authority (ASA)

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