CMA objects to Google’s ad tech practices in bid to help UK advertisers and publishers

News Competition English Sanctions & Fines

Date: 6th Sep, 2024 Source: Competition and Markets Authority Country: United Kingdom Original Source

Brief

iStock The CMA provisionally finds that Google has abused its dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK The provisional findings relate to how Google ‘self-preferences’ its own ad exchange – harming competition and, as a result, advertisers and publishers Action in the

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CMA objects to Google’s ad tech practices in bid to help UK advertisers and publishers

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CMA objects to Google’s ad tech practices in bid to help UK advertisers and publishers

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